Without any doubt, Italy can be called the historic epicenter of design studios worldwide. Let's take a closer look at the Italian Custom bike design scene. The start of our journey is in Turin, at the studios of Officine GP, who recently released the Ducati Penta V4. An interview withdesigner Luca Pozzato on his way of creating these unique works of art.
Luca, since when have you been customizing bikes and turn them into unique works of art? What’s your story?
There are countless hours I’ve dedicated to my work, to my passion. I was born in Turin in ’73 and grew up in a family motorcycle dealership. Since 2008 I started developing my own concept of personalization. My first real success was in 2009: Suzuki Italy was celebrating its centenary and decides to make three limited series. My team and me were granted the opportunity to develop the project on a blank canvas, from design to the full realization of the bike. Suzuki was incredibly happy with the result. This led to further important collaborations in the following years, including Apple, AMG, Bomboogie, Suzuki Marine, MV Agusta and Honda.