MOTUL TO SUPPORT HOZOÏ TWO-WHEEL WORLD TRIP12.07.2012
MOTUL TO SUPPORT HOZOÏ TWO-WHEEL WORLD TRIP
Aubervilliers, 10 July 2012. Internationally known and respected for the formulation, development and production of world-class lubricants, Motul enjoys strong recognition in the two-wheel community. The company is also recognized as a keen and long-time supporter of projects that encourage encounters and the pioneering spirit.
Throughout its 160-year history, the French company – which has a presence in over 85 markets worldwide – has not been afraid to venture off the beaten path through its involvement in unconventional endeavors in order to create excitement and passion.
In this frame of mind Motul is proud to announce its patronage of the “Hozoï two-wheel trip”. Officially launched on July 10th 2012, the Hozoï two-wheel trip is a seven-month project during which the French concept graffiti and metalwork artist, Hozoï, is going to travel across five continents to seven countries. He will report on the variety of two-wheel cultures and uses for motorcycles in different areas of the world.
The project is taking place in the following countries:
Besides aiming to promote universal human values and highlight that motorcycle uses and purposes strongly depend on culture and environment, the Hozoï two-wheel trip strengthens the relationship between local populations and the Powersports community.
The expedition will be reported not only through articles, videos and photos but also through Hozoï’s sculptures and various graphic representations inspired by his encounters.
City lover and mechanical enthusiast, Hozoi has already been inspired by Motul. In 2011, he was called on to spruce up, in his colourful style, the parking lot walls and the façade of the company’s headquarters in France and made a fresco transmitting the group’s core values: High Technology, Expertise, Authenticity, and Commitment.
Ten years earlier, Motul and Hozoï collaborated on a similar project moved by the desire of fashioning ties between art and automotive industry.
Motul is offering updates on the project through a blog http://hozoi-2-wheel-trip.tumblr.com/, its corporate Facebook page (www.facebook.com/motul) and Youtube Channel (www.youtube.com/motul) and also via its Twitter account (www.twitter.com/motul).
Motul is a world-class French company specialising in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its MotulTech activity.
Unanimously recognised for more than 160 years for the quality of its products, innovation capacity and involvement in the field of competition, Motul is also recognised as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.
Motul offers a wide range of two-wheeler products that meet efficiently market’s requirements: from standards to above all existing requirements.
Throughout the years Motul has also gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports.
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