Motul, Europe’s leading company in the field of motorcycle lubricants and chemicals, is in 2011 reinforcing an already significant presence in the world’s premier motorcycle racing World Championship, MotoGP. The first round of the eighteen-race series is due to take place in Qatar on Sunday, March 20
MotoGP is the ultimate test for the finest talents in motorcycle racing and Motul has been an integral part of the championship for over a third of the series’ 63-year history. Considered by the French company as a vital test bench and living laboratory for its motorcycle products, Motul has benefited from its involvement in MotoGP to develop very specialised, experimental oils specifically to deal with the temperature extremes associated with the high performance engines used in this discipline.
In 2011 Motul will be continuing as technical partner to two teams – Rizla Suzuki MotoGP and Monster Yamaha Tech 3 – and will be celebrating its 23rd and 22nd years of collaboration with them respectively. Motul has in the past been world champions with Suzuki two times and both companies are seeking to regain that status in motorcycle racing’s equivalent to Formula One.
In addition to Motul’s association with teams, it has also been a well-established commercial supporter of the Championship. In 2011 a decision has been taken to increase its exposure through track-side signage at a greater number of circuits than ever before – 10 of the 18 tracks visited. Motul ‘corners’ will be seen at the following rounds of the 2011 MotoGP: Jerez, Motorland (both Spain), Great Britain, Germany, Malaysia, Italy, France, Japan, USA and Australia. Motul will also continue its long-standing partnership with the Monster Energy Grand Prix de France at Le Mans on May 15th.
MotoGP visits fourteen countries and four continents over the course of the season and eight nationalities of the world’s most skilled riders form a grid of cutting-edge prototype machinery. Motul is the number one motorcycle lubricant in Europe, and has a presence in more than 80 countries worldwide so MotoGP plays a key part in its marketing and sales strategies.
CREDITS: © Stan Perec