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LILY LINDQUIST: THE MOTUL MODEL WHO ORGANIZES SUPERCAR EVENTS

15.05.2020

Florida based Lily Lindquist has been gracing paddocks around the States wearing the bright red Motul colors as a track-side model. But away from the circuit, she organizes exclusive supercar events all across the US. Just before the global lockdown, she organized her first, the “Exotic Car Showdown” - with a little help from her friends at Motul.  

LILY LINDQUIST: THE MOTUL MODEL WHO ORGANIZES SUPERCAR EVENTS

Lily you don’t seem like the average petrolhead. When and how did you get into the automotive business?

When I was 15 I was pursuing modeling. I was asked by a photographer if I was available for a fashion show at my local Lamborghini dealership. I did not even know how to spell Lamborghini at the time. The cars and the entire experience reminded me of art. Years later I found myself in the position to intern at the dealership. I worked my way to become a receptionist and then to a digital marketing specialist. I fell in love with the brand and the world around it. I eventually left to try and expand myself into other aspects of this industry. Since then I have traveled the world visiting various automotive manufacturers and brands.

Lily you don’t seem like the average petrolhead. When and how did you get into the automotive business?

What’s the story behind Exotic Car Showdown?

I had helped plan another rally for the last few years when a participant asked me if I would help him execute our own. I was very hesitant and worried it wouldn’t be successful. I voiced all of my concerns to him and we decided that even if it was a flop, we just wanted to create something for our friends to enjoy. The 3-day rally was in Miami and we ended up having a turnout of 54 exotic cars and 95% or more were from the New York/New Jersey area. We had participants from all over the country. Rallies have so many opportunities for failing with all of the locations and moving parts but it was a blast and I would say we were successful. There is always room for improvement and I hope to implement some of those ideas in our rallies to come. 

What’s the story behind Exotic Car Showdown?

You’re also a Motul girl supporting the brand during events. Is that like the cliché ‘to be a woman in a man’s world’?

There is definitely something special about being a Motul girl at an event. It is almost like being a performer where you’re labeled a character, the Motul girl, and not yourself. I really enjoy breaking down that barrier and connecting with other race fans at events. We're all there for the same passion. That being said, there is a stigma behind being a girl at a race. It used to bother me a lot more and I felt like I had something to prove, now I just let it be. It's fun for me to show people that, as a girl, I'm also an enthusiast and can teach them something too!

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