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Pfaff Motorsports announces Motul as new title sponsor, announces 2020 IMSA WeatherTech GTD plans

11.12.2019

TORONTO-BASED PORSCHE TEAM RUNS MOTUL LUBRICANTS IN RACE CAR, COMPLIMENTING SERVICE AND OVER-THE-COUNTER SALES AT PFAFF DEALERSHIPS

TORONTO-BASED PORSCHE TEAM RUNS MOTUL LUBRICANTS IN RACE CAR, COMPLIMENTING SERVICE AND OVER-THE-COUNTER SALES AT PFAFF DEALERSHIPS

Toronto, ON, December 10, 2019

Hot on the heels of its third-place finish in the overall IMSA WeatherTech GTD championship in 2019, Pfaff Motorsports today announced a new multi-year title partnership with Motul for its IMSA WeatherTech GTD program, as well as its driver lineup for the 2020 season.

The Toronto area-based team will once again contest the IMSA WeatherTech GTD championship with a Porsche 911 GT3 R, prominently displaying the Motul Logo. In addition to being the team’s new title sponsor, Motul is also the Pfaff dealership group’s new official oil.

Canadian Zacharie Robichon returns to the team’s full-season driver lineup alongside Porsche Young Professional and Intercontinental GT Challenge champion Dennis Olsen. Lars Kern, Nurburgring production-car lap record holder and Porsche engineer, will join the team for the series’ endurance rounds, with Porsche factory driver Patrick Pilet completing the lineup at the 24 Hours of Daytona.

Motul, the “Official Motor Oil” of the IMSA WeatherTech SportsCar Championship, is a world-class French company specializing in the formulation, production and distribution of high-tech engine lubricants – which will now be sold over-the-counter at Pfaff dealerships. Motul also has a line of 8100 synthetic products that meet strict OEM approvals and will be used for customer-paid work at select dealerships including Pfaff Porsche, Pfaff Tuning, and London City Chrysler Jeep.  

“We are beyond excited to have a new long-term title partner in Motul,” said Steve Bortolotti, Pfaff Motorsports team manager. “We believe in the superiority of their product, which we’ll sell in our dealerships and service customers’ cars with, and we’ll also be using the company’s 300V oil and other performance lubricants and products in our 911 GT3 R."

He added, “It’s great to have Zach back for a second season, and having raced with us last year, including a win at Lime Rock, we already know that Dennis is a great fit for our team. In our second year in the WeatherTech series, we’re really looking to build on our learnings from our rookie year, execute perfectly throughout the season, and aim for our first championship.”

Nolan Browning, Motul Brand Manager, added, “we have founded kindred spirits in the Pfaff team – both in motorsports and across the dealership network. Like us, they are passionate about cars, motorcycles, and racing, and their brand values align perfectly with our own. We’re really looking

forward to deepening our relationship over the next three years, and seeing a lot of success, both on- and off-track.” 

At a launch event held in front of over 300 people, Pfaff and Motul unveiled the team’s new livery for 2020, an evolution of 2019’s popular “plaid Porsche” design that also references historic Motul liveries. It makes its on-track debut at the Roar Before the Rolex 24, January 4-6, 2020. 

Pfaff Motorsports announces Motul as new title sponsor, announces 2020 IMSA WeatherTech GTD plans

Stay tuned for further announcements from Pfaff Motorsports regarding the 2020 IMSA racing season. For more news and behind-the-scenes content, follow @PfaffMotorsports,

@PfaffPorsche, and @PfaffAuto on Instagram, and Pfaff Porsche on Facebook. 

Image credit: Pfaff Motorsports/Lenssen Photo

 

About Pfaff Automotive Partners

Pfaff Automotive Partners, a leading Canadian automotive retailer, was founded in 1964. Its brand offering includes Volkswagen, Toyota, Chrysler, Dodge, RAM, Jeep, Mazda, Audi, BMW, MINI, Porsche, McLaren, Singer Vehicle Design, Pagani, BAC Mono, Harley-Davidson, Mercedes-Benz, Subaru, and Automobili Pininfarina automobiles and motorcycles. It has a 50-plus-year racing history across many forms of motorsport. The company also operates Pfaff Tuning, Pfaff Leasing, and Pfaff Autoworks. For more information, please visit www.pfaffauto.com.

About Motul

Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motultech activity. Present in more than 120 countries, Motul USA was established in 1989 as a subsidiary of Motul France and is based in Southern California. Motul is recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology from the aeronautical industry. 

Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports. Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, IMSA WeatherTech SportsCar Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance Series, Dakar, Tour Auto, Le Mans Classic, MotoGP, World Superbike, World MX, FIM Endurance World Championship, IOM TT, Roof of Africa and score of others. 

Pfaff Motorsports announces Motul as new title sponsor, announces 2020 IMSA WeatherTech GTD plans

Pfaff Motorsports announces Motul as new title sponsor, announces 2020 IMSA WeatherTech GTD plans

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Pfaff Motorsports announces Motul as new title sponsor, announces 2020 IMSA WeatherTech GTD plans

        

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