Motul Enters The Capital Of EMP To Support Growth Of The FIM EWC World Endurance Championship
Singapore, 21 April 2026 - Motul announces the acquisition of a 10% stake in EMP, the organiser and promoter of the FIM EWC World Endurance Championship.
The investment marks a significant step in supporting the continued growth of motorcycle endurance racing globally, including across key Asia Pacific markets where the sport continues to see strong participation and fan engagement, while reinforcing Motul’s long-term commitment to the sport. Through this partnership, Motul and EMP will work closely to enhance the championship’s visibility, accessibility, and fan engagement.
Carlo Savoca, Chief Marketing Officer of Motul Asia Pacific, said: “Motul’s investment in EMP reinforces our long-standing commitment to endurance racing and reflects our passion to continuously support riders and partners with technological innovation that enhances performance, reliability and engineering precision. This partnership allows us to strengthen our presence across key markets, including Singapore, while deepening our engagement with each market’s rider communities.”
Making the event more accessible
To mark this new commitment to endurance racing, Motul has created the Challenge Motul, launching at the Spa Motos 8 hours race. The initiative will support teams in the Superstock and Production categories, through product allocations and financial rewards for leading teams at each event. This aims to make the practice of motorcycle endurance racing more accessible, which requires significant investment alongside technical expertise and commitment.
To further this event’s accessibility, Motul is strengthening its programme to welcome young apprentices from Garages Ecoles. Launched through the Motul Corazon Foundation, this initiative offers students from garage schools a unique experience within the FIM EWC Championship, creating a tangible link between learning and professional opportunities. The programme includes unique experiences, such as immersion in a garage within a team allowing students to experience the intensity of the race very close to the drivers and mechanics, privileged exchanges with championship organisers, and prize presentations on the podium.
Strengthening the relationship with a growing global fanbase
With a growing global fanbase across digital platforms, the FIM EWC World Endurance Championship continues to expand its reach beyond the racetrack.
As a long-standing technical partner, Motul has developed deep knowledge of the needs and uses of riders and teams, while also fostering a close relationship with its own fan base. By strengthening their collaboration, EMP and Motul aim to combine their respective insights and enhance them through a data capture and management system deployed across championship events. The objective is to anticipate evolving fan expectations and deliver more relevant and engaging experiences, from on-ground activations to more personalised digital content.
"We aim to jointly design high value-added activations,” said Claude Michy, President of EMP.
Motul’s continued role in endurance racing
Motul has been involved in endurance racing for over 40 years and has served as the official supplier to the FIM EWC since 2024. Its role spans technical, sporting, and commercial contributions across the championship.
Leveraging its expertise in high-performance lubrication, tested under the most demanding conditions, Motul supports leading teams such as Yoshimura SERT Motul, Kawasaki Webike Trickstar, F.C.C. TSR Honda France, and Honda HRC, contributing to their competitive success.
Beyond competition, Motul partners with the EWC and its global platform to deliver activations for fans and partners, while showcasing its expertise at the most prestigious events on the calendar, including the 24 Heures Motos and the 8 Hours of Suzuka.
Through this multi-level engagement, Motul reinforces its role as a key partner in motorcycle endurance racing, with a continued focus on innovation, performance, and fan engagement globally.