ADDITIVE RANGE COMPARISON
The demands on the technical performance, durability and cost-effectiveness of vehicle components are constantly increasing. The wide range of Motul additives offers users numerous efficient solutions for all components of a modern vehicle. Now being offered in a dedicated B2B and a newly dedicated B2C Addtives Range.
A new tool for the brand and our customers
- Increase Motul’s brand awareness in the end-user market and offer new distribution channels without the risk of cannibalizing our existing B2B additive business
- Provide a tool to our customer to generate additional turnover
The right range for the right application
- The B2C additive range is specifically designed for end-users, while B2B additives are dedicated for workshops.
- This differentiation is achieved by providing both target groups products adapted to their individual requirements which differ in mode of operation, product characteristics, packaging and pricing.
The difference between B2B and B2C additives
- B2B additives have a more effective formulation whereas B2C additives – due to consumer safety – oftentimes have a less effective formulation
- B2B additives are intended for the professional use in workshops. Sustainable service concepts and targeted marketing measures such as Motul Inject and Oil Service Plus/Premium are available to promote this range.
- B2C additives target end-users a dedicated product line at an attractive price
