Motul updates its powersport range with a new visual identity !
Clearer and more intuitive, the product labels have been designed to make it easier for you to understand product features and technical information.
The Drum
WHAT'S NEW IN THE POWERSPORT RANGE ?
30.06.2020
NEW LOOK FOR BETTER UNDERSTANDING
A MORE DYNAMIC CONSUMER EXPERIENCE
Vehicle visuals and product viscosity have been highlighted, and thanks to the application icons of the oil's characteristics, you can now more easily choose the right product for your vehicle and directly visualize its advantages and benefits.
Products performance are directly visible on the front label thanks to the colour and the graduation. In this way, product quality are easily identifiable : 100% synthetic, Technosynthese®, HC-TECH® or mineral.
The new labels provide you with all the information you need to choose the right product for your machine.
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