Global three-year partnership sees Motul selected as official lubricant partner of W Motors. Motul will supply first-fill engine, brake, gear and coolant fluids.
W Motors, the Middle East’s first manufacturer of high-performance luxury Hypercars, will use Motul’s extensive range of lubricants in its current and future vehicles. The three-year deal sees Motul become the official lubricant supplier of engine, brake, gear and coolant fluids for both first fill and service-fill for W Motors’ exciting range of hypercars.
Founded in Lebanon in 2012, and Headquartered in Dubai, W Motors makes some of the most exclusive and fastest Hypercars on sale. The company also has a fully-fledged Special Projects Division with activities ranging from automotive design, research & development, engineering and manufacturing as well as automotive consultancy.
The first hypercar created by W Motors was the iconic Lykan HyperSport powered by a 3.8-litre, twin-turbo flat six, which catapulted the company to international stardom when it took centre stage as hero car in Universal Studios' Furious 7. Its latest hypercar to be launched is the Fenyr SuperSport, a limited edition with a production run of 110 models. Hand-crafted in carbon fibre and graphene composite, this ultra-lightweight hypercar is designed for maximum performance and is powered by twin-turbo, 3.8-litre flat six.
The partnership with W Motors is the latest in a long legacy of collaboration with automotive OEMs. Motul is already trusted by RUF Automobile, Brabus, Caterham, BAC, Nismo and Radical to supply their cars with high-quality lubricants that are designed for maximum performance and maximum reliability.
Pierre Barrard, Chief Marketing Officer, from Motul, said: “With such imperious performance, W Motors wanted the best lubricant on the market to keep its exclusive hypercars working at the peak of their performance. To partner with a brand like W Motors is incredibly special. We’re both pioneering, bold, and innovative companies and together we push the boundaries of possibility. I thank Founder & CEO Ralph Debbas and the entire W Motors team for their trust, and I am looking forward to a dynamic relationship between our companies.”
Ralph Debbas added: "We are pleased to announce the partnership between Motul and W Motors, two brands with clear ambitions and a strong desire to deliver the finest performance with their products. It is important for us at W Motors to have a partner that is constantly evolving and focused on continuously developing its products in line with industry standards. We believe Motul is the perfect lubricant partner to support us on our quest to become a leading force in the future of mobility in the Middle East – and beyond.”
With decades of experience in high-performance lubricants for both road and race cars, Motul is a leader within the industry with an unrivalled reputation for reliability and performance.
As well as supplying lubricants, Motul and W Motors will collaborate on a number of activations, including customer-centric events at Dubai Autodrome, private events at the W Motors Automotive Facility, and Goodwood Festival of Speed.