Looking back at the recent idle Auto Fest, a Motul-backed event, it’s clear that this event was a success – especially as it was the first major opportunity for motorsport enthusiasts and petrolheads to celebrate their passion for all things automotive since the pandemic began. The combination of free entry, plus a whole range of fun and engaging competitions, meant that there truly was something for everyone at idle Auto Fest. In many ways, this was the event that the South African automotive community had been waiting for – and it certainly didn’t disappoint.
Automotive lifestyle culture in Johannesburg
Despite the unusually cold and wet weather, a good-sized crowd descended on the Mall of Africa in Waterfall City, Johannesburg, on each of the two days of idle Auto Fest to live and breathe (and see and hear) the automotive lifestyle culture and take part in fierce but friendly competitions for the prizes on offer. The opportunity to see many of South Africa’s most impressive, customised vehicles in one venue was a major draw, as was the chance to shop for a wide range of products, parts and clothing.
This was the first time that owners and fans had been able to enjoy four simultaneous Show & Shine competitions, with exciting prizes on offer across classes that included Stance, Hot Rods, Muscle Cars, Classic Cars, Custom Bikes, Race Cars and more. It was clear from all the smiles just how much this event meant to the community as an opportunity to come together and enjoy the best of all things automotive.
Alistair Andrew, Idle Brands CEO and event organiser, commented:
“We’re delighted with the turnout for idle Auto Fest and thrilled at the feedback we’ve received from the public. It was a real privilege to be able to bring people so much joy, and to give local companies a welcome boost after a very tough couple of years for everyone."
Motul – official lubricant partner of the event
Motul’s booth attracted a great deal of interest with its display of vintage and modern vehicles from its partners, including a customised 1972 Mini Rat Rod from One Nine Auto, a classic 1957 Chevrolet four-door and a collectable vintage Harley Davidson from All American Muscle. In terms of more modern vehicles, the stand also featured Honda Motorcycle’s latest Africa Twin Adventure Bike and the new Fireblade, the XS Drift Motul Nissan 350Z car and one of the official VW Motorsport Polo Cup race cars.
The perfect oil, for every car era
These vehicles were perfectly complemented by the range of Motul products featured on the stand, including the latest iteration of the company’s flagship product, Motul 300V – the fully synthetic, best-in-class lubricant - and two recent Motul Classic products: Classic Eighties 10W-40 and Classic Nineties 10W-30. These products perfectly illustrate Motul’s ongoing commitment to both innovation and to continuing to meet the needs of owners of classic cars from the 70s, 80s, 90s and 2000s.
Mercia Jansen, Motul area manager, said:
“The Motul team manning our retro-garage-themed stand greatly enjoyed meeting all the automotive fans who came along to idle Auto Fest. We were delighted to have this opportunity to answer their questions about the best products for their particular vehicles, as well as to introduce some of Motul’s latest innovations. We were also honoured to be awarded Best Stand of the event – something our entire team can be proud of."