So what is it that makes Motul the go-to lubricant for the world’s most successful racing teams? To answer that, we have to go back to 1853 and a rapidly changing New York, emerging from the Industrial Revolution as a powerhouse in manufacturing. As the factories and machines whirred into life, oil became their lifeblood. Motul, or Swan and Finch as it was known then, was ready to power them into the future.
Even back then, innovation and a dedication for quality was sewn into the very fabric of the company, and Motul’s founders weren’t content with simply making the right oil for the right purpose. Constantly learning and evolving, it was dedicated to improving the reliability and performance of lubricants. Making machines perform at their optimum, time and time again. 167 years later, the company hasn’t given up on that mission.
Armin Bolch is the managing director of Motul Germany, which covers from Iceland in the west to the eastern part of the Mediterranean in Greece, and believes this passion for the product is still very much the driving force. He says there’s three things that makes Motul special. “First of all, it’s a high technology product. In fact, it’s better than good. To give you an example: to receive OEM (Original Equipment Manufacturers) approvals, you have to pass important tests. If you have a borderline oil, you can pass the test, but it’s still the minimum and this is not what we’re aiming for. In our DNA lies the aim to overachieve. To create a product with reserves for very special conditions. This is our ingenious approach into the market.
“Secondly, we have fantastic technical support across the world. You can call us anytime, and we explain, support and help. And thirdly, it’s our people. We are the sexiest and most authentic lubricants’ brand in the world. The entire team is a family. And this is the main difference when you work with Motul. This passion between the people and the brand is what our partners feel. Motul is unique and our partners share the same DNA.”
