MOTUL AND SHERCO SIGN GLOBAL PARTNERSHIP
Innovative, passionate and fast-growing motorcycle manufacturer, Sherco, has signed an all-embracing, global partnership agreement with two-wheel lubricant market leader, Motul.
The 360-degree deal, which stems directly from Sherco’s involvement in racing, will include use of Motul’s extensive range of products at all levels in the production of the French company’s 39 bike models. This will encompass first fill and service fill of all bikes, MotulTech use on industrial machinery, as well as full competition support for Sherco’s racing activities.
Thierry Quilan, Motul - President of the Management Board, spoke enthusiastically about the newly agreed association: “We are delighted to announce this new partnership with a brand which is as young and flourishing as Sherco. Its values of family-led management, innovation and performance are those very much in common with our own at Motul, and of course we also share a real passion for racing. We have no doubt that this partnership will very quickly produce results both on track and through our distribution network.”
Thomas Teissier, Sherco General Manager, added: “We have got to know Motul very well through our involvement in the Dakar and it was clear that our philosophy, our core values and approach was very alike, so they are a perfect partner for us on a wider scale. Motul’s quality, originality and racing-led development has proved itself over 160 years now and, for a relatively young company such as Sherco, this experience and wisdom is invaluable.”
Sherco was founded by Marc Teissier, a former professional trials rider, in 1998. Now competing against the biggest brands in the world, the company has a plant in Nîmes in France and another in Caldes de Montbui in Spain, plus a global presence in more than 66 countries. Its bikes are manufactured with passion and skill, and have established a strong reputation for performance, speed and innovative design. The new 360° global agreement will cover the following areas.
It is said that from small acorns grow great oak trees and Sherco is rapidly proving itself to be a fast-growing oak! From the manufacture of its first trials bike 21 years ago, to its first Dakar in 2009 and its first world championship title one year later, the family-led company has never ceased to push beyond the limits…a philosophy close to Motul’s heart. It produces off-road bikes to compete in Enduro, Trials and Extreme Enduro World Championships, and of course, the Dakar.
Motul has worked with Sherco at the Dakar for several years now, providing products from its flagship 300V racing range as well as the full Powersports and MC Care collection. Its bikes have, in recent years, won stages in the Dakar, Enduro World Championship titles, national and international trial championships and much more. Driven by passion, its bikes are built by riders for riders and will, from now on, be lubricated by experts sharing the same emotion and desire for reliability, performance and results.
FIRST FILL PARTNERSHIP
Recognised for its comprehensive, reliable and high-performing range of products for two-wheeled machines, Motul’s products will be used in all Sherco bikes including Motul 7100 100% synthetic engine oil and coolants.
SERVICE FILL PARTNERSHIP
With Motul offering a presence in over 160 countries worldwide, and an extensive distribution network, Sherco will strongly recommend Motul’s products to its own distributors and dealers as a result of this partnership.
Sherco’s production facilities in France and Spain will use products from Motul Group’s industrial lubricants division, MotulTech. These industrial high technology lubricants are developed and manufactured specifically for the machining and transformation of metals, as well as for the lubrication of industrial equipment.
Motul is a world-class French company specialised in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its MotulTech activity.
Unanimously recognised for 165 years for the quality of its products, innovation capacity and involvement in the field of competition, Motul is also recognised as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.
Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports.
Motul is supporting those teams in international competitions such as: Dakar, 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, MotoGP, World Superbike, MXGP, Endurance World Championship, IOM TT, IMSA, Rallycross, F1 Boat and scores of others.
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