Motul partners with “Power Maxed Racing” competing in the British Touring Car Championship (BTCC)
The deal with PMR is two-fold: a sponsorship agreement with the racing team, coupled with a distribution agreement with Automotive Brands, a sister company of PMR. Automotive Brands will distribute Motul’s range of high quality products into its extensive network of automotive factors and the automotive aftermarket sector in the UK. The partnership will grow Motul’s brand awareness into a new segment.
Power Maxed Racing is managed by Automotive Brands owner & founder Adam Weaver who has seen enormous success within the Aftermarket sector through Steel Seal head gasket repair and the Power Maxed range of car care products. PMR continues its relationship with Vauxhall in the BTCC, with the two PMR Astras competing in the Championship’s 60th anniversary season and aiming to contend for the title.
Team Principal Adam Weaver stated:
“We have worked hard throughout the off season to develop the right deal with Motul and are immensely proud to be wearing their red and white logos on the cars. Motul has long been seen as the ultimate oil brand within motorsport and knowing the powerplants of our Vauxhall Astras will be running on the best performing fluids on the market is a great feeling. With Automotive Brands now distributing Motul, we are also proud to showcase another great example of how to use the high profile and prestige of BTCC sponsorship for tangible business benefit.”
Gunter Steven, Head of BU Sales Export, Motul:
“Motul is a recognised leader in high performance lubricants and have a passion for Racing across the Globe in many different forms, whilst the British Touring Car Championship is the UK's leading motorsport series.
For us to extend our sponsorship within BTCC was a natural step in growing our Brand awareness in the UK, and Power Maxed Racing are a team that share our desire for technical excellence in everything that they do - to create a partnership between us was a great fit!
To also have the opportunity to work with Automotive Brands to expand our presence in the UK Aftermarket sector was an equally exciting opportunity for us both.
We are delighted to work together for the coming season and look forward to some excitement along the way!”