Motul organised in Ho Chi Minh City two-wheeler roadshows and sales sessions at supermarkets and specialised stores on 19th, 26th, 27th of January and on 2nd of february, with a view to collecting funds for charity reasons. The sum collected was to help underprivileged children experience a warmer and happier Lunar New Year (this year on 10 February).
On this occasion, Motul arranged for a pickup truck to travel around the major sites of the city carrying a huge can of Motul 300V and accompanied by an escort of ten motorcycles ridden by beautiful ambassadresses of the brand, which drew the public's attention to this operation. The convoy stopped at the places where the sale of products was organised.
With a well chosen slogan and a specific heart-shaped logo, the Motul operation set out to encourage underprivileged children to see the future with confidence. Through this financial aid, Motul is seeking to be a responsible player involved in community life, anxious to share its social concerns.