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News 19.07.2012

MOTUL AND XDL CHAMPIONSHIP SERIES CREATE NEW MOTORCYCLE DRIFT COMPETITION

MOTUL AND XDL CHAMPIONSHIP SERIES CREATE NEW MOTORCYCLE DRIFT COMPETITION

Los Angeles, CA (July 17, 2012) -- Motorcycle drifting has been the hottest trend in street motorcycling this year, with many YouTube videos posting well over 3 million views and one featuring XDL athletes Nick "Apex" Brocha and Ernie "E-Dub" Vigil even reaching almost 11 million. The subject of motorcycle drifting has been on the minds of XDL management since the beginning of the year and in the early Spring discussions ensued with Motul over starting a motorcycle drift competition. The result is the Motul Drift Battle that will feature a single rider format in which an athlete has to complete a drift course in the shortest amount of time possible and will also be judged on style. Given that XDL competes in small and large venues, the configuration will be flexible to allow for the Motul Drift Battle to be run in even the smallest XDL venues.


"There is a rather ironic twist in the development of motorcycle drifting into an XDL competition," stated XDL series founder Randy Grube. "One of the most commonly asked questions is: 'What does XDL stand for?' and I usually have to come up with a long-winded explanation. The truth is that XDL stands for 'Xtreme Drifting League,' a name that dates back to a prior lifetime when I was engaged in automotive racing and drift events. I remember getting into an argument with branding expert about 2 years ago that said the name XDL is bad because it doesn't reflect what the sport is about and he wanted to change the name, which I refused to do. Now it looks like we've come full circle and the name XDL might actually be the most fitting thing we can come up with! I'm so glad Motul came on board for this project in 2012 and I look forward to a lot of exciting riding, or rather, drifting."

"Motul has been an XDL sponsor for 2 years now, and we saw enough promise in the series to allow us to make this big jump and jointly develop content with XDL. " remarked Motul USA President Dave Wolman. "It's an exciting time because motorcycling as a form of entertainment is going global quickly with the help of video clips on YouTube and the heavy use of Facebook. XDL has a good plan and a lot of promise of growing into an strong action sports property both here in the U.S. and overseas, and we're excited to be part of the team."

2012 XDL Championship Series Schedule

R1: Budds Creek, MD - Maryland International Raceway, 7/21 & 22
R2: Long Beach, CA - Queen Mary, 8/3 & 4
R3: Indianapolis, IN - Downtown, 8/17 & 18
R4: Albuquerque, NM - NAPA Speedway, 8/31 and 9/1
Finals: Portland, OR - Portland International Raceway, 9/14 & 15

 
Motul can be found on the web at:
http://www.motul.com
http://www.facebook.com/motulusa
http://www.youtube.com/motul
   
XDL can be found on the web at:
http://www.xdlshow.com
http://www.facebook.com/xdlshow
http://www.twitter.com/xdlshow
http://www.youtube.com/xdlwebtv

About XDL:
XDL is the only championship of its kind and is a leader in reaching the 18-34 old sportbike demographic. Each XDL event features the world's most skilled athletes squaring off in five unique competitions for over $10,000 in prize money. Since its inception in 2006 the series has built a global following in places as far off as India, Indonesia, China, Japan, Australia, France, Thailand and Eastern Europe, and in the process emerged as the fastest growing action sport in America.  



 

MOTUL AND XDL CHAMPIONSHIP SERIES CREATE NEW MOTORCYCLE DRIFT COMPETITION