Motul becomes Official Product of the Tour de France with its range of bicycle care products
Motul, the reference brand in lubricants and care products for motorbikes and cars, will be an “Official Product” of the Tour de France, the world’s biggest road bike race. Motul will also partner with Cofidis, one of the Tour de France’s leading teams. These partnerships signal Motul’s ambitions to become a leader in the cycling market, for both professional and amateur cyclists.
Known to motorsport professionals and enthusiasts the world over, Motul is signalling its ambition to become a leader in the cycling market, with a three-year licencing deal with the Tour de France. Motul’s new range of bicycle care products will become the Official Product of the world's biggest cycling competition.
Motul’s "Official Product of the Tour de France" range, which was developed to meet the needs of competitive athletes, will be available across the Motul distribution network, from official Tour de France distributors (online and offline), and from specialist cycling outlets including Alltricks.
An initial range of “Motul Bike Care” was launched in 2022. It included eight eco-designed products for degreasing, cleaning, lubricating and protecting mountain bikes. With its new range designed specifically for road bikes, Motul now covers the needs professional and amateur cyclists, guaranteeing top-level performance while respecting the environment.
Motul is also sponsoring Cofidis, a leading Tour de France team. This partnership will help Motul develop its products in direct collaboration with professional cyclists, while showcasing the performance of its range under the toughest competition conditions.
These collaborations are a key pillar of Motul’s development strategy, which is to become leader in bicycle care products by 2030. To do so, it will leverage decades of expertise in motorbikes . Motul's diversification into bicycles is a natural progression for a group that has been a specialist in mobility lubricants since 1853. Competitions have always been the ideal proving grounds for its innovations.
Across the world, more and more people are taking up cycling. There are an estimated 1.3 billion bikes in circulation globally, with annual sales of 130 million. Whether for sport, leisure or everyday travel, all cyclists need maintenance products for their chains, frames and brakes.
Olivier Montange, President of the Management Board of the Motul Group, said: "The Tour de France is a legendary sporting event. Its values resonate strongly with us. The quest for excellence, passion, and proximity to fans and enthusiasts is in our DNA. The Tour de France's strong environmental commitment is in line with our own sustainable development objectives. This licensing agreement represents a major step in our strategy of diversification as we expand into the cycling market. We will demonstrate the high quality of our products to a global audience, while contributing to France's positive influence on the international stage. The Amaury Sport Organisation, which organises of the Tour de France, is a long-standing and valued partner of ours in the world of high-level competition. I welcome this collaboration. I know that it will give cycling enthusiasts some unforgettable experiences".
About Motul
Motul specializes in the formulation, production, and distribution of high-quality lubricants that elevate performance in multiple usages from powersport to passenger cars, heavy duty, and industrial applications. Motul has pioneered synthetic oils with its flagship 300V, the first 100% synthetic multigrade lubricant. Building on this long-term know-how, Motul is now extending its expertise to care products for cars, motorbikes and bicycles, as well as advanced fluids for the thermal management of electric vehicle batteries and digital infrastructures such as data centers, addressing the performance and sustainability challenges of tomorrow.
Founded in 1853, Motul is a global company present in 160 countries. Over the years, the brand has built a solid reputation as a trusted partner to support the performance of leading manufacturers, top motorsport teams and major championships, such as the 24 Hours of Le Mans, the WEC, MotoGP, Dakar, Goodwood, or the UCI Mountain Bike World Series.
