Choose a country or region to display content specific to your geographic position

Continue

Motul and Robert Bosch Korea sign Automotive Aftermarket Business Agreement

28.08.2018

Motul and Robert Bosch Korea sign Automotive Aftermarket Business Agreement

Cementing a historic milestone in Korea, High-Tech Lubricants AP Pte Ltd (HTL) is proud to announce a bilateral cooperation between Motul and Robert Bosch Korea Ltd (Bosch), paving the way for an exciting era of growth and business collaborations.

On 16 August 2018, a Memorandum of Understanding (MOU) was signed at Robert Bosch Korea’s Seoul headquarters by Mr. Gregoire Zaugg, CEO of HTL, the exclusive distributor of Motul products in Asia Pacific, and Mr. Chulwoo Kim, Head of Department, Director Sales Korea, Automotive Aftermarket, Robert Bosch Korea. The multi-year agreement kickstarts a bilateral partnership between the two automotive brands.


AN EXCITING FUTURE AHEAD

Bosch Car Service (BCS) workshops is undoubtedly one of the largest aftermarket automotive workshop networks in South Korea today, boasting more than 230 workshops dedicated to providing an accessible premium servicing solution.

Through this agreement, Motul will be BCS’ Preferred Lubricant Partner. Its comprehensive range of car lubricants and maintenance products, such as the fully synthetic 8100 engine oils and DOT4 brake fluid, will be retailed across the BCS network. To ensure its customers receive the best maintenance advice, BCS staff will also undergo Motul School, an extensive Motul technical training programme.

In addition, South Korean car owners can look forward to exclusive promotional and marketing activities between Motul and Bosch.

This agreement comes at a perfect time as Motul celebrates its 165th anniversary in the lubricant industry.

Mr Gregoire Zaugg, CEO, HTL spoke about the partnership, “Our relationship with Bosch Korea is a testament to the strong ties and shared values between Motul and Bosch. Motul’s presence in the BCS network, as well as formalising our Preferred Lubricant Partner status, highlights our ambition for Motul to be the most ingenious and recognisable lubricant brand in Asia. We look forward to an exciting journey with Bosch.”

Mr Chulwoo Kim, Head of Department, Director Sales Korea, Automotive Aftermarket, Robert Bosch Korea, shares, “It is our pleasure to invite Motul as an important partner of Bosch. I am confident both of Motul and Bosch can prove to be a valuable partnership in Korea as well as other countries.”

 

Motul and Robert Bosch Korea sign Automotive Aftermarket Business Agreement