Motul will be the World Superbike Championship title sponsor from 2016. The international specialist of high performance lubricants and Dorna, holder of the WSBK commercial rights, announced the deal at the French round of the championship at Magny-Cours. For Motul, this agreement will be combined with many original initiatives as regards the products, marketing and event organisation.
For instance, at the 15 rounds of the championship, Motul will be offering its clients the 'Motul WSBK experience', a concept prioritising accessibility and proximity with the players of racing. The WSBK 2016 logo will illustrate, in all its forms, the new partnership. A new line of 'WSBK by Motul' products, developed for the particularly demanding clientele of WorldSBK fans, will be launched during the first quarter of the season.
Spectators visiting the paddocks will be able to buy Motul lubricants and other products from its range and these will also be available to the teams participating in the WSBK. These teams will also benefit from the famous French brand's skills and know-how 'We are really delighted to add WorldSBK to the list of motorcycling disciplines we support worldwide, as part of a 360° partnership involving Motul's clients and Superbike fans and teams,' stated Motul Motorsport Manager Romain Grabowski, at Magny-Cours.