The Drum

Motul at the IAA Heritage by Motorworld

02.09.2019

Zwischen Tradition und Moderne

On 12 September 2019, IAA Pkw 2019 opens its doors in Frankfurt. When it comes to lubricants, Motul is both traditional and modern, and will be represented at the leading international trade fair with not just one but several collaboration partners, such as Brabus and Caterham. This year, Motul is also supporting its partner Motorworld at the first special car show IAA Heritage by Motorworld, which exclusively features cars and motorbikes from the classic era. Motul enables its partners to seamlessly cover all requirements by means of its large product range: from lubricants for classic cars to high-performance liquids for the most demanding requirements in racing vehicles right through to hybrid oils for cars of the future.

Motul and Motorworld heritage

For the first time, this year’s visitors to the IAA will be able to experience the history and culture of automobiles at a special exhibition: the IAA Heritage by Motorworld. The new format focuses exclusively on classic cars and motorbikes in the premium segment, as well as the associated high-end workmanship and corresponding service providers. Thanks to the company’s many years of experience and popularity in the classic car segment, Motul is the ideal partner for the Motorworld heritage. The special IAA exhibition will occupy a total area of over 11,000 square metres and will be situated right next to the Torhaus entrance to the fair grounds.

Long-term partnership with Brabus

‘As a result of its high standards of quality in race-tested products, Motul is an absolutely reliable partner for us as tuning specialists for Mercedes-Benz’, says Sven Gramm, Marketing Manager at Brabus. The close partnership with Brabus is also on display at the IAA: Staff from the French lubricant experts will be permanently available at the Brabus stand to answer any questions from visitors on lubricants. The Brabus and Motul stands can both be found in the same hall.

Motul works with a range of top-class motor manufacturers and finishers as well as racing series. These include Caterham, Nissan Nismo and Brabus, as well as Subaru, Suzuki and the Formula Student Germany. Motul has collaborated with Brabus and Brabus Classic since 2012, and this year Caterham is also on board. The lubricants company provides motor and gearbox oil, brake fluid and coolants for initial filling and services in the mid-range finishing operations of Mercedes-Benz.

Motul and Caterham Motorsport

‘As of this year, Motul is a global partner of Caterham Cars Ltd., and is providing the marque and the marque trophy with oils and other operating materials’, added Sarah Petschel, Motorsports Partnerships & Event Coordinator at Motul Germany. ‘The look of the Seven model built by Caterham has remained practically unchanged for around 40 years. We use suitable products for the ever-changing modern technology under its sheet-metal dress’. You can’t miss the Motul trade fair stand – as Caterham has one of its model Seven racing cars on display there.

Motul presents Goodwood Revival

At the same time as the IAA, the legendary Goodwood Revival meeting will take place in England. Motul is the official lubricant partner for the historic motor sport event at Lord March’s Goodwood circuit. You can follow the races that take place on this track with touring and super sport vehicles steeped in history via livestream at the Motul stand at the IAA. As a mark of its close association with Goodwood, Motul has produced its own retro packaging in a 50s style for the Classic 20W-50 viscosity mineral oil. In this way, Motul is enabling fans of classic cars to also operate their vehicles safely and reliably.