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Motul is the title sponsor for the Motor Bike Expo in Verona, Italy, for the fifth year in a row. This year Motul is making its mark on the show with a 200-square-metre stand showcasing its wide range of activities on two wheels.
Four days of relentless motorbike enthusiasm – this seems a good description of the Moto Bike Expo. It’s a four-day festival that Motul just has to be a part of. For the 2019 Expo, Motul erected an enormous and fascinating stand to give the Italian fans a memorable experience. The stand itself was divided into four sections. The first section was an exhibition of some of the most important bikes that have had their origins in Motul’s motorsport partnerships, such as the Honda HRC CFR450 straight from the Dakar, as well as the Suzuki GSX-RR Moto GP machine and MV Agusta’s WSBK entered F4. An absolute feast for the eyes, to say the least.
In the second section Motul offered visitors the chance to personalise their favourite bike using augmented reality. With the help of Leap Motion, guests could build their dream machine using just their hands.
All Motul’s new products could be found in the third section, which showcased the MC Care range in particular. Visitors were able to test out the products available on the Motul stand to clean their helmets. Another highlight was the Motul 300V 10W50 oil, an Ester Core lubricant that was developed in the harshest conditions such as the high-pressure environment on the track as well as daunting off-road trails.
For the last section of the stand, Motul had something special up their sleeve: an entire section dedicated to the V4 Penta by Officine GP Designe - a custom-designed bike that started out life as a Ducati Panigale V4, which was then transformed into what can only be described as a work of art.
And on top of all that, Motul Partner Barni Racing also presented its 2019 WSBK line-up at the show.
Admire the work of art produced by Officine GP Designe: