24 HOURS OF LE MANS

15.06.2017

24 HOURS OF LE MANS:

MOTUL TAKES FANS BACKSTAGE FOR AN INTERACTIVE EXPERIENCE IN THE MOTUL MICHEL VAILLANT FANZONE.

To celebrate the come back of Michel Vaillant at the 24 Hours of Le Mans, Motul invites all fans of automotive sports and comic books to immerse themselves in a unique experience called #Motul24HLive, in the Motul Michel Vaillant Fanzone. For those who won’t be able to make it to the iconic track, the social networks of Motul will transport them to the heart of the race.

This new edition of the 24 Hours of Le Mans marks the great comeback of Michel Vaillant. Joined by Graton Editeur and Rebellion Racing, Motul has created a unique way to bring the legendary driver back to life, blending fiction with reality. For the first time in twenty years, a new Michel Vaillant cartoon book edition launched on 2nd June features the Vaillante REBELLION racing team. The living, breathing version of the team will physically be racing in two exclusive “Vaillantes” – the mythical car featured in the comic strip – at Le Mans and throughout the circuits of the World Endurance Championships. The “Vaillantes” themselves will be faced by, among others, Nicolas Prost, Bruno Senna and Nelson Piquet Jr.

NEVER SEEN BEFORE: #MOTUL24HLIVE COMIC BOOK EXPERIENCE!

To celebrate the event, Edition Graton comic artists will “perform” from the Fanzone by drawing competition highlights as they occur in real time, from Saturday 1:00pm to Sunday 3:00pm. These talented Michel Vaillant illustrators will work directly in front of fans as the adventures of Team Vaillante Rebellion Powered by Motul unfold before spectators’ eyes. Their work will also be shared live on Motul’s Facebook and Twitter. Straddling the line between fiction and reality, Motul creates a unique and unprecedented space which will propel fans both to the heart of the race and into the Michel Vaillant universe right in the middle of the Le Mans race village itself.

LIVE THE RACE LIKE A REAL MEMBER OF THE VAILLANTE REBELLION POWERED BY MOTUL

For a total immersion, live cameras in the LMP2 N° 31 of Bruno Senna, Nicolas Prost and Julien Canal as well as in the Vaillante Rebellion Powered by Motul booth will live broadcast every moment of the race on social networks , on its website and in the Fanzone. This way, fans will have access behind the scenes of their favourite team to catch every single minute of the world’s biggest endurance race.

24 HOURS OF LE MANS

24 HOURS OF LE MANS

A FANZONE IMAGINED BY THE FANS FOR THE FANS

The Motul Michel Vaillant Fanzone, imagined to encourage interaction, will include a range of other activities too.
To immerse fans in the heart of the Michel Vaillant universe, they will have the opportunity to discover the di erent steps of the creation of a comic book, from the scenario writing to the final boards, through the di erent sketches. The boards of the new comic book “Rébellion”, launched on June 2nd, will be exhibited right by a selection of Art Strips from the Michel Vaillant Saga.

These images reinvented as real pieces of art propel the famous motorsport comic in the field of contemporary art. Finally, a space will be dedicated to Motul, synonym of performance for every fan of motorsports. They will have the opportunity to enter the brand’s universe and discover the high performance motor oil range “Motul 300V Motorsport line” that will propel the Vaillante during the 24 hours race. Based on the Ester core technology, the 8 flag products of the range have been specially designed to meet the requirements of every racing car.

Why Motul?

Lmp2 motul 0613 01

   

© 2017 Motul

Changer de pays