Spotlight on Motul at EICMA 2017

26.10.2017

Spotlight on Motul at EICMA 2017

Passion, innovation and motorsport. Motul has forged its involvement in EICMA 2017 showing its vision in a brand-new stand, over 200 sqm dedicated to showcasing the French company's ethos, specialised in high performance lubricants since its foundation in 1853. Focus on the brand's products, lifestyle and...Dakar!

A few numbers: 1143 exhibitors form 41 countries, and over 600 thousand visitors present in 2016. The most important numbers describing why Motul, the French iconic brand dedicated to high performance lubricants, has chosen EICMA to present its products to the motorbikes and to represent the group's values and activities at international level.

Therefore, this year's edition will be special and not to be missed because Motul will bring to EICMA its passion and ties to the racing world, recreating the spectacular and addictive setting of the world's most captivating rally: Dakar. Our presence will be characterised by the extensive involvement of the visitors that will have the chance to immerse themselves in the atmosphere and landscapes of this spectacular competition with sand, tents, campsites

At one section of the stand, visitors can immerse themselves in Motul's lifestyle, which will present EICMA its new line of merchandising exclusively conceived for Motul enthusiasts. A tradition that comes from history to look at the future and will be set in a real "Motul Garage" and will be premiered at the event. A complete merchandising range with clothes and several articles, which satisfies the requirements of everyone with a passion for motorbikes, technology and tradition. Into the “Motul Garage” it’s even shown a new fascinating bike made by Luca Pozzato of Officine GP Design, the same artist that made the fabulous Motul Onirika 2853 in 2016.

Lastly, Motul will also be present in the MotoLive outdoor area, with spectacular performances by the Russian stuntmen of Legend Stunt Team, who will thrill the public with their gravity-defying feats.  

EICMA 2017, the International Bike and Motorbike Show, will open on November 9th and the Motul exhibition area will be in Hall 22 - stand S36.

Spotlight on Motul at EICMA 2017

© 2017 Motul

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