SUBARU EUROPE NV/SA, the European subsidiary of Fuji Heavy Industries, the manufacturer of Subaru Vehicles, today announced the launch of a cobranded product ‘Subaru by Motul 5W-30’, resulting from a pan-European partnership with MOTUL lubricant company.
SUBARU EUROPE approached MOTUL after in-house research suggested that SUBARU customers were sometimes at a loss when shopping for engine oil; the exact oil specification mentioned in Subaru car owner’s manuals was not always available off-the shelf, description of compatibility of engine oil on labels was sometimes lacking or was too technical, bottle sizes were
not always matching Subaru customers’ needs and, adding to the confusion, engine oil prices could vary significantly.
To address this issue, and in line with Subaru’s commitment to provide ‘Confidence in Motion’, product reliability and peace of mind to their customers, SUBARU EUROPE set out to offer a hassle-free, customer–friendly, ‘one-fits-all’ premium solution helping that Subaru customers across participating markets to purchase engine oil quickly and in absolute confidence.
It didn’t take long for SUBARU to nominate MOTUL as the ideal candidate partner. MOTUL is indeed supplying its products for use in SUBARU’s motorsports programmes and established itself as a highly reliable supplier of top-quality lubricants. The company has in-depth knowledge of SUBARU’s technical requirements and standards, and has contributed to position SUBARU as a global manufacturer of sporty and reliable engines. Delighted to have concluded a first partnership with MOTUL, Subaru Europe Parts and Accessories Director Atsushi Nemoto, explained that MOTUL and SUBARU were sharing fundamental values : “It is not only MOTUL’s international reputation or the superior quality of their products that make them a suitable SUBARU partner, but also the way they combine customer-oriented business with loyalty and true commitment”.
Offered at a competitive price and available in 1 and 5-Litre bottles, the ‘SUBARU by MOTUL 5W-30’ engine oil will be clearly identifiable on the shelves of participating Subaru dealerships. The simple and straightforward message featured on the label ‘Engine oil for all Subaru cars, Petrol and Diesel’ will make engine oil purchase an easier and stress-free experience and further increase Subaru owners’ confidence and peace of mind. Motul is a world-class French company specialised in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motul Tech activity.
Recognised for more than 150 years for the quality of its products, innovation and involvelment in the field of competition, Motul is also recognised as a specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant, making use of ester technology from the aviation industry : 300V engine lubricant.
Motul is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for teams in: MotoGP, World Superbike, World MX, Endurance, Superbike, Supercross, Stunt, Trial, IOM TT, Rallycross, FIA GT1 World Championship, 24 Hours of Le Mans (cars and mortorcycles), Formula Nippon, Intercontinental Le Mans Cup, SuperGT, Dakar, IRC, Drift, Pikes Peak and scores of others.
